Bill Summary
The joint resolution is a legislative measure through which Congress expresses its disapproval of a specific rule submitted by the Bureau of Consumer Financial Protection (BCFP). This rule pertains to the withdrawal of a previous regulation that limited the applicability of the Consumer Financial Protection Act's "time or space" exception concerning digital marketing providers. Essentially, the resolution asserts that Congress does not support the BCFP's decision to withdraw this regulation, meaning the withdrawal will not take effect, and the original regulation remains in force. This action is taken under the authority of chapter 8 of title 5 of the United States Code, which governs how Congress can disapprove agency rules.
Possible Impacts
The joint resolution concerning the disapproval of the Bureau of Consumer Financial Protection's rule regarding the "Limited Applicability of Consumer Financial Protection Act's 'Time or Space' Exception With Respect to Digital Marketing Providers" could have several effects on people, including:
1. **Consumer Protection Impact**: By disapproving the rule, Congress may limit the protections afforded to consumers against misleading or deceptive digital marketing practices. This could result in consumers being exposed to more aggressive marketing tactics that take advantage of their data without adequate oversight, potentially leading to financial harm or exploitation.
2. **Effects on Digital Marketing Providers**: The resolution may create uncertainty for digital marketing providers regarding compliance with consumer protection laws. Without clear guidelines, these companies may struggle to navigate regulations, potentially leading to inconsistent practices in how they target consumers and market products. This could either stifle innovation or lead to overreach in marketing strategies.
3. **Market Competition and Fairness**: The disapproval of the rule may impact the competitive landscape among businesses that rely on digital marketing. If some companies exploit the lack of regulation to engage in practices that disadvantage consumers or smaller competitors, it could hinder fair competition in the marketplace. This uneven playing field may disadvantage ethical companies that prioritize consumer protection.
Overall, the legislation could have significant implications for consumer rights, business practices, and market dynamics in the digital marketing landscape.
[Congressional Bills 119th Congress]
[From the U.S. Government Publishing Office]
[S.J. Res. 150 Introduced in Senate (IS)]
<DOC>
119th CONGRESS
2d Session
S. J. RES. 150
Providing for congressional disapproval under chapter 8 of title 5,
United States Code, of the rule submitted by the Bureau of Consumer
Financial Protection relating to the withdrawal of the rule relating to
``Limited Applicability of Consumer Financial Protection Act's `Time or
Space' Exception With Respect to Digital Marketing Providers''.
_______________________________________________________________________
IN THE SENATE OF THE UNITED STATES
March 26, 2026
Mr. Blumenthal introduced the following joint resolution; which was
read twice and referred to the Committee on Banking, Housing, and Urban
Affairs
_______________________________________________________________________
JOINT RESOLUTION
Providing for congressional disapproval under chapter 8 of title 5,
United States Code, of the rule submitted by the Bureau of Consumer
Financial Protection relating to the withdrawal of the rule relating to
``Limited Applicability of Consumer Financial Protection Act's `Time or
Space' Exception With Respect to Digital Marketing Providers''.
Resolved by the Senate and House of Representatives of the United
States of America in Congress assembled, That Congress disapproves the
rule submitted by the Bureau of Consumer Financial Protection relating
to the withdrawal of the rule relating to ``Limited Applicability of
Consumer Financial Protection Act's `Time or Space' Exception With
Respect to Digital Marketing Providers (87 Fed. Reg. 50556 (August 17,
2022)'' (90 Fed. Reg. 20084 (May 12, 2025)), and such rule shall have
no force or effect.
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